A personal trainer website built to rank for your niche

It's bespoke, not a template. We build it around what you're genuinely best at, then optimise it to rank for those niche terms. A generalist is usually an expert in nothing, so we help you compete on specialist areas where bigger companies can't touch you.

We focus on winning the specialist areas. If you're great at postnatal training or lower back rehab, we build the site to rank for those specific terms. You can't outspend a chain gym, but you can beat them on niche expertise where they're too generic to compete.

A bespoke personal training website built to rank, analytics built in from day one, and personalised content creation for ongoing improvement. The process starts with onboarding to capture your services, voice, and the keywords you want to target.

No. We handle all the technical work. You focus on being a great trainer, we focus on making sure the right prospects find you through search and AI recommendation. The onboarding process is structured to pull out what we need without requiring any tech knowledge from you.

It's built to rank from day one, but SEO takes time. The site is optimised for search and AI recommendation, with analytics built in so we can see what's working and iterate. Continual content creation is part of the service to keep improving performance over time.

We start by asking what keywords you think you want to rank for, then we work through what you're genuinely best at. The goal is to find niche terms where you can actually win, not waste effort on generic keywords where you're competing against national chains with bigger budgets.

Yes. One example is benblakedavies.co.uk, which is my own site. I built it to prove the process works before offering it to clients, and it now ranks for competitive terms in central London. Get in touch and we can talk through other examples relevant to your niche.

The onboarding process helps with that. We draw out what you're genuinely best at through a structured interview. If you're trying to be everything to everyone, you'll struggle to stand out. We help you identify the specialist areas where you can actually compete and win.

No. Personalised content creation is part of the service. We capture your voice and expertise during onboarding, then create content that sounds like you and ranks for the terms that matter. You review and approve, but we do the writing.

Analytics are built into every site from day one. You can see where traffic is coming from, what pages people visit, and what's actually converting. We use that data to iterate and improve content over time, so the site keeps getting better at generating leads.