Questions, answered plainly

Yes. We've worked in the fitness industry for 14 years as trainers and studio owners, so we understand the business inside out. That focus means we know what actually generates leads for fitness professionals, not just what looks good.

We're a web agency built by a studio owner who got frustrated with generic agencies. We've run studios with 10 trainers, worked as independent trainers, and built the software to manage it all. We understand fitness business problems because we've lived them.

Solo Trainer is £129 per month and Studio is £189 per month. Both prices include VAT and cover the build, the SEO foundations, the ongoing content creation, and the analytics. No hidden quotes and no add-ons. If you are not sure which fits your setup, get in touch and I will talk you through it.

Yes. Every site is built to rank from day one. We focus on the specialist areas where you can actually win against bigger competitors. A personal trainer at my own studio was surfaced by ChatGPT as an expert source for a journalist writing about glute strength research, all from their website content.

Every site includes analytics built in and personalised content creation for continual improvement. We don't just hand over a site and disappear. The best sales copy is useless if nobody reads it, so we help you iterate based on what's actually working.

Both solo trainer and studio sites are built within four weeks from onboarding to launch. Every project starts with onboarding to capture your service list, locations, brand voice, and target keywords before any design work begins.

SEO is built into every site we create. We help you rank for the niche terms where you can actually compete, not generic keywords where you're up against national chains. Our approach is to win on the specialist areas where you're genuinely expert.

We use AI tools throughout the process, and that's a strength. They analyse search data, capture your voice through a short questionnaire and voice clip, then help create content that ranks while staying on brand. The difference is we've built the tools ourselves, trained them on 14 years of fitness industry experience, and every output gets reviewed by someone who has run studios and trained clients.

Both plans have a 6-month minimum, then roll monthly after that. The reason is straightforward: SEO takes time. Google does not reward a new or rebuilt site overnight. Meaningful ranking improvements start to appear after 3 to 4 months, and 6 months gives us enough runway to actually prove the value, not just promise it. We also build your site from scratch in the first month. That covers the design, the copy, the analytics setup, the schema markup, and the Google submission. It is a significant investment before any monthly optimisation begins, and the minimum term means we can do it properly. We also track your competitors from day one. Closing competitive gaps is a sustained effort that shows results over months, not weeks. After 6 months, the contract rolls monthly. You stay because the results justify it.

It's bespoke, not a template. We build it around what you're genuinely best at, then optimise it to rank for those niche terms. A generalist is usually an expert in nothing, so we help you compete on specialist areas where bigger companies can't touch you.

We focus on winning the specialist areas. If you're great at postnatal training or lower back rehab, we build the site to rank for those specific terms. You can't outspend a chain gym, but you can beat them on niche expertise where they're too generic to compete.

A bespoke personal training website built to rank, analytics built in from day one, and personalised content creation for ongoing improvement. The process starts with onboarding to capture your services, voice, and the keywords you want to target.

No. We handle all the technical work. You focus on being a great trainer, we focus on making sure the right prospects find you through search and AI recommendation. The onboarding process is structured to pull out what we need without requiring any tech knowledge from you.

It's built to rank from day one, but SEO takes time. The site is optimised for search and AI recommendation, with analytics built in so we can see what's working and iterate. Continual content creation is part of the service to keep improving performance over time.

We start by asking what keywords you think you want to rank for, then we work through what you're genuinely best at. The goal is to find niche terms where you can actually win, not waste effort on generic keywords where you're competing against national chains with bigger budgets.

Yes. One example is benblakedavies.co.uk, which is my own site. I built it to prove the process works before offering it to clients, and it now ranks for competitive terms in central London. Get in touch and we can talk through other examples relevant to your niche.

The onboarding process helps with that. We draw out what you're genuinely best at through a structured interview. If you're trying to be everything to everyone, you'll struggle to stand out. We help you identify the specialist areas where you can actually compete and win.

No. Personalised content creation is part of the service. We capture your voice and expertise during onboarding, then create content that sounds like you and ranks for the terms that matter. You review and approve, but we do the writing.

Analytics are built into every site from day one. You can see where traffic is coming from, what pages people visit, and what's actually converting. We use that data to iterate and improve content over time, so the site keeps getting better at generating leads.

Studio builds include individual voice profiles for each trainer. A rehab specialist competes against physio clinics, while a body transformation trainer is up against dedicated transformation studios. We create niche-specific content for each trainer so you can fight multiple search battles at once.

Each trainer completes a short questionnaire and records a one-minute voice clip. We use that to generate content that sounds like them and ranks for their specific niche. The whole process takes about five minutes per trainer, then the profile is ready to use for ongoing content creation.

Not necessarily, but it's easier to compete as a specialist rather than a generalist. If your trainers all offer the same broad service, you'll find it harder to stand out in search. We help identify what each trainer is genuinely best at, then build content around those strengths so you can compete on multiple specialist fronts.

Studio is £189 per month, inclusive of VAT. That covers the build, individual voice profiles for each trainer, niche-specific content creation, and analytics. The number of trainers affects the onboarding time, not the price. Get in touch and we will talk through your setup.

We can update the site to remove their profile and content. The voice profile system makes it easy to add new trainers too. If you hire someone with a different specialism, we go through the same onboarding process and create their niche content.

Yes. That's the point of the Studio service. A trainer specialising in rehab is competing against physio clinics, while a transformation trainer is up against dedicated transformation studios. We create separate content strategies for each trainer so you can win on multiple specialist fronts.

The website build itself takes the same time as a solo site, within four weeks from onboarding to launch. Voice profiles are created after the site goes live, so they don't hold up your launch. The onboarding captures each trainer's expertise upfront, then we build the site structure while you're getting those profiles sorted in parallel.

A bespoke studio website built to rank, analytics built in, individual voice profiles for each trainer, and niche-specific content creation for ongoing improvement. Each trainer gets content tailored to their specialism so you can compete in multiple search battles at once.

Yes, but only briefly. Each trainer does a short questionnaire and records a one-minute voice clip (about five minutes total). We run these interviews in parallel with the website build, so they don't delay your launch. That's enough for us to create their voice profile and start generating content that sounds like them.

Yes. Elevate LDN is our own studio (same company), so we built that site to prove the system works before offering it to clients. It ranks number one for prenatal personal training London and number two for strength and conditioning coach London, and has been recommended by ChatGPT as an expert source. Get in touch and we can walk through how we set up voice profiles for each trainer and the search strategy behind it.

The onboarding process helps with that. We interview each trainer to draw out what they're genuinely best at. You've got to have a USP to stand out. We help identify the specialist areas where each trainer can compete and win, then build content around those strengths.