Web design and SEO for fitness

Websites built to rank for personal trainers and fitness studios

MotionReach was built by a studio owner who got sick of generic agencies. We build bespoke sites that earn their place in search, so you can stop relying on the social media grind to get found.

Ranked #1 for terms like Prenatal Personal Training London and Golf Personal Trainer London

A phone showing a site health dashboard with a quality score, held in a dark personal training studio

The problem

A good looking website is not a lead machine

Most fitness websites are built on what I call the field of dreams approach: make something that looks good and wait for the leads to arrive. The best sales copy is useless if nobody reads it.

Google does not care about the lovely photoshoot pictures. It cares about content, structure, speed and legitimacy. MotionReach exists to close that gap, specifically for personal trainers and fitness studios who are already excellent at the job but have not yet been found by the people who need them.

The interior of a personal training studio in low evening light

How it works

Built like a training programme

Set behavioural goals, monitor the outcomes, and iterate when the numbers are not moving. The same approach you would take with a client, applied to your search performance.

  1. 01

    Onboarding that actually listens

    Every project starts by capturing your services, your locations, your voice, and the keywords you think you want to rank for. No design work begins until I understand the business.

  2. 02

    Keywords validated against real demand

    Those keywords get checked against real search volume using AI and DataforSEO, so the site is built around terms people actually use, not terms that just feel right.

  3. 03

    Content that sounds like you

    A short voice capture builds a profile from how you really speak. Articles and copy are written against that profile, so the words read like you and not like generic AI.

  4. 04

    Live data, then iterate

    Once you are live, a combined data layer pulls from Analytics, Search Console, PageSpeed and DataforSEO to surface gaps and the content most likely to move the numbers.

Proof, not promises

I build these sites for my own businesses first

I have skin in the game. Every method here was proven on my own companies before I offered it to anyone else.

Ranked #3 in London

benblakedavies.co.uk was rebuilt around golf fitness and rehabilitation, with a detailed list of conditions and testimonials naming specific issues. It now ranks third in London for rehabilitation personal training, and second in Brighton for the same term.

Cited by Google AI

Google's AI overview now cites my site alongside established London fitness brands, putting one person on equal footing with the big clinics in search results. That kind of visibility does not arrive by accident. It comes from building the site so AI can read the right information cleanly.

Found via ChatGPT

A journalist researching glute strength needed an expert source. She found one by asking ChatGPT, which surfaced a trainer from my studio's website. The story ran. That happens when a site is structured so AI can read it cleanly.

Pricing

Clear monthly pricing

No hidden quotes. Personal trainers and fitness studios each have a single, transparent monthly price, with everything built in from day one.

See what is included

Solo Trainer

£129/mo

Prices include VAT

6-month minimum, then rolling monthly

Studio

£189/mo

Prices include VAT

6-month minimum, then rolling monthly

Let me help the right people find you

Pick your plan, sign up, and be live in weeks. A bespoke site built to rank, with content and SEO built in from day one.

Not sure which fits? Get in touch, or email hello@motionreach.co.uk