About MotionReach
I am Ben Davies. I have spent fourteen years in the fitness industry and eight years building websites for my own businesses. MotionReach exists because I got tired of watching great personal trainers stay invisible online.
My background
I have worked in large chain gyms, trained clients as an independent self-employed personal trainer, and run a studio with ten trainers. I built the software to run that studio, and I built the websites for my own companies, including Elevate LDN, a personal training studio in the City of London, benblakedavies.co.uk, and the golf fitness brand Front Nine Fitness.
Those sites now rank on page one for competitive London search terms, including number one for Prenatal Personal Training London and number one for Golf Personal Trainer London. That kind of visibility does not happen by accident.
Most fitness websites are built on what I call the field of dreams approach: build something that looks good and wait for the leads to arrive. The best sales copy is useless if nobody reads it. Google does not care about the lovely photoshoot pictures. It cares about content, site structure, speed and legitimacy.
How I work
Set behavioural goals, monitor the outcome goals, and iterate when they are not being met. The process starts before any design work begins.
Every new client goes through a structured onboarding that captures their service list, locations, brand voice, and the keywords they think they want to rank for. Those keywords are then validated against real search volume using AI and DataforSEO, so the site is built around terms people are actually using, not terms that just feel right.
A separate voice capture asks you to record short spoken answers to specific questions. The system analyses those recordings to build a voice profile, and all articles and copy are generated against that profile. One trainer at my studio described the output as creepy how much it analysed, and he meant it as a compliment, because it picked up how he actually spoke.
Once a site is live, the work continues. A combined data layer pulls from Google Analytics, Search Console, PageSpeed Insights and DataforSEO to find which terms are generating impressions and clicks, where competitors are winning, and the blog topics most likely to support your core pages.
Skin in the game
Technology built for personal trainers, by a tech-savvy personal trainer. Every method here was proven on my own businesses before I offered it to anyone else. These are three I built and run, and the positions they hold today.
Specialist personal training studio, City of London
#1 for Prenatal Personal Training London
Rehab and golf fitness, City of London and Brighton
#3 for Rehabilitation Personal Training London
Golf fitness, in person and online programmes
#1 for Golf Personal Trainer London
If you are excellent at what you do but the right people are not finding you, that is exactly the gap I built MotionReach to close.
Not sure which fits? Get in touch, or email hello@motionreach.co.uk
